September 08, 2023

Data Drives a Successful CRM

A critical aspect of effectively using your CRM is the quality of contact data within it. At Tier1, we manage contact and account data to ensure that contacts are associated to the right account hierarchy and legal entities.

In addition, we have partnered with a variety of third-party data sources that integrate with and automatically update contact data in the CRM to ensure ongoing maintenance and accuracy as things change over time.

Over the years, I’ve spent too much time inside of organizations within Capital Markets who are frustrated at the poor quality of underlying data in their CRM. Simultaneously, no one likes to constantly update & maintain these contact records as it takes time and resources away from more productive activities.

Therefore, plugging in third-party data to keep contacts updated & provide referential information for outreach is vital for success. Whether you’re building a buyers list, targeting clients for investment opportunities, or just understanding their profiles and background, third-party data connection adds value to all of these processes.

Quality contact data is crucial for a CRM system to drive adoption as it forms the foundation of effective customer interactions. It allows businesses to maintain a centralized repository of customer information, including names, emails, phone numbers, addresses, and more.

This data enables personalized communication, targeted marketing, and better customer service. Without accurate and up-to-date contact data, a CRM's effectiveness can be greatly compromised, leading to missed opportunities and inefficient interactions.

At Tier1, we offer several connections to sources of corporate & investor information to enrich the contact data in your CRM, including but not limited to:

  • S&P CapIQ
  • Pitchbook
  • Refinitiv
  • BigDough
  • FactSet

We’ve standardized a number of these partnerships and data integrations as well as set up a number of bespoke data integrations for enriching contact information and profile data. The better the quality of contact data is in your CRM the more likely you’ll get adoption from your employees and the more successful your business will be.

Looking for a CRM solution that can easily connect to third-party financial data sources? Contact our team to learn more.

SS&C Announces Enhancements, Growth of Tier1 CRM Platform

Leading Capital Markets and Investment Banking CRM now has more than 30,000 users

SS&C Technologies Holdings, Inc. (Nasdaq: SSNC) announced enhancements to its Tier 1 CRM platform. New features include improved data insights and in-app information delivery.

Read the Press Release